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Tony Wilson & Christine Marquis

Who's Moving to Durham Region

July 4, 2012 - Updated: July 4, 2012


Who’s Moving to Durham Region?


 I recently attended a presentation by John Wright, Senior Vice President of Ipsos Reid who was discussing the results of a recent survey conducted on behalf of the Toronto Real Estate Board.  The survey was conducted with 1257 people living in Toronto and the 905 area.  In case you haven’t heard of them, Ipsos Reid is the 3rd largest independent market research company in the world.


Here are some of the highlights:


Of those who were surveyed in the Pickering/Whitby/Oshawa area 75% think they get good value for their tax dollars. (I would have been interested to see what this number would have been had the three communities been separated; Oshawa taxes being the highest in Durham region.)


Not surprising that in Pickering/Whitby/Oshawa 33% felt that the level of taxation is the most important issue facing their municipality, while congestion and traffic flow ranked second at 14%.  (I was actually surprised that traffic concerns didn’t rank higher.  Have you been on the 401 heading to Toronto at 7:00 am?)


44% indicated that they would be willing to pay additional taxes or fees if the additional revenue was dedicated for spending on transit or infrastructure (56% said no).


Among Toronto residents who indicated they were likely to purchase a home in the next 2 years, 25% said that they were only considering the 905 area.


42% of those surveyed who indicated they were likely to purchase a home in the next 2 years in either Toronto or the 905 area said that Toronto’s additional Land Transfer Tax would make them more likely to purchase a home in the 905 area.




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