It has been my experience as a real estate salesperson that “pretty” sells.
I know homeowners who have updated wiring, replaced windows and re-shingled the roof at a significant cost but does it really get them any more money in the long run? Usually not!
But, spend a couple of hundred dollars on paint and repairing those little boo-boos that naturally occur when a home is lived in, and you would be surprised at how much it can pay off. Buying a home is an emotional not a logical decision. Therefore, anything that can be done to make the home as attractive as possible is well worth the money spent. Get rid of that dated sofa and dining set! I’ve had buyers who could not look past some particularly hideous piece of furniture to see the true potential of a home. Better to have an empty room than one that is badly furnished.
As for paint colours, I don’t subscribe to the belief that neutral is always best. One of the most beautiful homes I ever sold was painted in rich, dark colours and it was stunning. The reason so many people recommend neutral colours is that you are less likely to make a colour mistake with a neutral palette.
Even with the proliferation of television shows illustrating how important it is to make a home attractive to potential buyers, I am still puzzled at the number of sellers who refuse to paint their home before it goes on the market. Their excuse is always, “The Buyer is going to repaint anyway” and they’re right. But first you have to make a buyer fall in love with your home!